| Shoes of Prey: Managing the Dark Side of Value Co-creation - Teaching Note |
| 作者姓名：Sanjit Kumar Roy; Gaganpreet Singh; |
| | 商品編號：8B20A022 |
| 出版日期：2020/03/31 | 內容長度：12 頁 |
Teaching note for product 9B20A022.
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| Shoes of Prey: Managing the Dark Side of Value Co-creation |
| 作者姓名：Sanjit Kumar Roy; Gaganpreet Singh; |
| 商品類型：Case (Pub Mat) | 商品編號：9B20A022 |
| 出版日期：2020/03/31 | 內容長度：8 頁 |
Launched in 2009, Australian-based Shoes of Prey allowed potential customers to design every detail of a pair of shoes. The co-creation strategy offered customers a sense of ownership and increased their perceived value of the shoes. The company initially focused on niche customers; however, as a result of increased business investment, it decided to scale its business to the mass market. This mass customization and co-creation strategy brought numerous .....more
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| Pepperfry.com: Marketing to Manage Customer Experience - Teaching Note |
| 作者姓名：Gaganpreet Singh; Sandeep Puri; Sanjit Kumar Roy; |
| | 商品編號：8B17A034 |
| 出版日期：2017/06/07 | 內容長度：11 頁 |
Teaching note for product 9B17A034.
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| Pepperfry.com: Marketing to Manage Customer Experience |
| 作者姓名：Gaganpreet Singh; Sandeep Puri; Sanjit Kumar Roy; |
| 商品類型：Case (Pub Mat) | 商品編號：9B17A034 |
| 出版日期：2017/06/07 | 內容長度：8 頁 |
In 2016, Pepperfry.com (Pepperfry) was India’s leading online retailer of furniture and home products. As a pioneer in the online furniture and furnishings space, Pepperfry had a first-mover advantage that led to the achievement of significant milestones within a short period. Online marketing, however, involved distinct challenges compared with traditional marketing practices. Improving customer experience at the different stages of a consumer’s .....more
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